Effective Strategies to Boost Email Open Rate
There are many email marketing metrics like click-through rates, bounce rates, and unsubscribe rates, but open rates are main and important part of your campaign success. Your email marketing efforts can only be successful if recipients open them. So here are some tips to increase open rate of your email campaign’s open rate.
1. Your First impression is your Subject Line
First impression is always matters whether it is about person or about your email.
Subject line is the first thing which recipient can read before opening an email and 80% of email open rate is depend on subject line.
The following factors should be taken into consideration before writing your subject line.
• Personalized – personalization of subject line more likely to result in an open rate.
• Curiosity – make recipient curious enough to open your email
• Short and Simple – Give overview of your email as short and simple as you can
• No Spam – Do not use spam trigger words.
2. A high-quality database
A high-quality database ensures that the email is sent to the right audience. The database should include accurate and up-to-date information about the recipients, such as their demographics, interests, and behaviours. When the email is sent to the right audience, it is more likely to be opened and engaged with.
A high-quality database reduces the risk of emails being marked as spam. When an email is sent to an outdated or invalid email address, it can trigger spam filters and harm the sender’s reputation. A clean database ensures that emails are only sent to valid and active email addresses, reducing the risk of triggering spam filters.
A high-quality database leads to higher engagement rates. When businesses send relevant and personalized content to their audience, they are more likely to engage with the email. This can lead to higher open rates, click-through rates, and conversions.
3. Segmentation of list
The recipient will not open an email if it is irrelevant to him or about a subject in which he has no interest. Additionally, the rate of unsubscribes rises when emails are sent to irrelevant or less relevant recipients.
Segmentation performed using factors including industry type, company size, geography, and interests and these factors help to make your list short and relevant.
Segmentation of your email contact list will help to reach email to relevant recipient and more chances to increase open rate.
4. Perfect timing
It might be challenging to choose the ideal time to send an email because not everyone checks their inbox at the same time. Some people check their inbox in the morning, others in the evening, and some at night.
So that we can figure out the best time to send emails, we must try doing so at different times throughout the day.
We must take all factors into account, including location, demographics, and email type, when selecting the perfect timing. We should also consider the audience we are sending the email to, such as if they are professionals, students, or businesspeople.
Another important factor to consider is the day you are sending emails. According to several studies, Tuesday and Thursday are the days where we can get higher open rates than other days.
Timing has a major impact on the open rates of your emails. So once you get the perfect timing for your email, we will definitely see the difference in open and conversion rates.
As discussed in first point subject line is the key to increase open rate but here we need to know that there are two key needed and the second one is content of your email.
It is very important to write content which reader feels like relatable and interesting. Write content like we are writing only for that person because relevancy of the content is the main important factor in increasing open rates.
Don’t write content like long story rather than add some twists like bold the main keywords so by overlooking the mail recipient find its valuable other thing is use bullet points so it can be easily adapted, we can also use images in between to make it more interactive